Ashley Kosko: The Bedazzler Behind Stanley Cup Glamour

A Rhinestone Revolution

For Ashley Kosko, bedazzling Stanley cups has evolved from a hobby to a lucrative business venture. At 37, Kosko has amassed a collection of at least 80 of these coveted drinkware items, turning each into a sparkling, personalized accessory. Her journey into bedazzling began in 2022 when she stumbled upon rhinestone crafting on YouTube during a period of medical issues. Enamored by the craft, Kosko opened an online storefront to sell bedazzled items and supplies. However, it was not until she ventured into bedazzling Stanley cups and shared her creations on TikTok that her business truly took off.

The Sparkling Success

Kosko’s bedazzled Stanley cups have garnered significant attention, with prices ranging from $400 to $1,100 per cup, depending on the intricacy of the design. Her clientele includes loyal customers who return regularly to have their cups transformed into dazzling works of art. Kosko’s craftsmanship and attention to detail have attracted major companies seeking her services for events such as the Super Bowl. Despite the substantial investment of time and resources required for each cup, Kosko’s passion for her craft shines through in every creation.

A Personal Affection

Beyond her business endeavors, Kosko’s fascination with Stanley cups extends into her personal life. Despite once owning over 140 cups, she has curated her collection to include her most cherished designs. Kosko’s affinity for the drinkware transcends mere utility; it is an expression of her individuality and creativity. She admits to indulging in limited-edition cups from overseas, showcasing her dedication to her collection. For Kosko, each cup holds sentimental value, representing not only her craft but also her personal journey.

Embracing the Lifestyle

Despite the financial investment associated with her hobby, Kosko remains unapologetic about her passion for Stanley cups. She dismisses criticism of collectors promoting overconsumption, asserting that collecting these cups is akin to accessorizing. To Kosko, each cup is not just a vessel for beverages but an extension of her style and personality. Moreover, the Stanley cup community provides a sense of belonging and camaraderie, fostering connections in an increasingly disconnected world.

A Cup of Fun

Above all, Kosko maintains a lighthearted perspective on her hobby, recognizing that it is ultimately just for fun. While some may view her collection as extravagant, Kosko revels in the joy and creativity it brings to her life. For her, bedazzling Stanley cups is more than a business; it is a source of happiness and fulfillment. As she navigates the world of rhinestone artistry, Kosko remains grounded in the simple pleasure of transforming everyday objects into extraordinary works of art.